Art and Design B.A. – Visual Communication Design Emphasis

College of Performing and Visual Arts

Contact: Lisa Stocker, Administrative Assistant

Location: Guggenheim 103

Telephone: 970.351.2143

Fax: 970.351.2299

Website: www.arts.unco.edu/artanddesign

Advising Information:

Students must consult with their assigned major advisor each semester prior to registering.

Contact the Art office for more information.

The program consists of three parts:

  1. Liberal Arts Core (LAC) Credits
  2. Required Major Credits
  3. University-Wide Credits

Program Description:

The Visual Communication Design emphasis offers programs of study designed to allow students to become effective conceptual thinkers and creative problem solvers as they expand their visual/technical communication skills. Course experiences are designed to allow students to investigate the complexities of commercial fields of art, such as computer graphics, graphic design, illustration, advertising, photography, publications, and other areas of visual communications.  Two concentration areas are available: Graphic Design and Photography.

Graphic Design Concentration . This program prepares students to work as visual thinkers and communicators using a variety of traditional print and emerging electronic media.

Photography Concentration. Courses in photography have been designed to increase an understanding of the most universal language in the world today - that of photography. Courses are designed to provide experiences in the fundamentals of photography which will lead to the achievement of objectives. Traditional photographic techniques, as well as experimental, non-traditional, and digital imaging techniques, are included in the curriculum.

Program Admission Requirements:

Academic Good Standing

Program Requirements:

  • New Art & Design students must complete the Freshman Foundation requirements before they can begin their advanced art studies. The Freshman Foundation Courses include Art 181, Art 182, Art 183, Art 184, and Art 234. Students must also successfully complete the Foundation Portfolio.
  • To graduate with a B.A. in Art & Design, all students must earn a 2.8 cumulative GPA or higher in all courses in the major, and a 2.8 GPA or higher for overall university coursework.
  • A Specialization Portfolio is required to continue in Graphic Design Concentration after completion of Art 370. Specialization Portfolio is required to continue in Photography Concentration at completion of Art 274.
  • An Exit level Senior Portfolio assessment is required prior to graduation. The portfolio consists of work from the student's concentration area.
  • Three hours of internship (Art 492) is required. Student mush have a minimum GPA of 2.8 in Art and a 2.8 GPA for overall University coursework to apply for a Visual Communication Design internship.

Degree Requirements — 120 Credits

Degree Requirements

1. Remaining LAC — 31 credits

NOTE: ART 181, ART 182, and ART 185 all count for credit in area 3.a. One of these courses will count towards area 3, one will satisfy the additional area 3 or area 5 requirement, and one will count as an Elective credit to help reach the LAC 40 credit hour total.

2. Required Major — 60 credits

Take all of the following courses:

Complete the following five Freshman Foundation Courses First

ART 181Ancient Art History

3

ART 182Medieval to Rococo Art History

3

ART 1832D Design

3

ART 1843D Design

3

ART 234Drawing I

3

ART 181 and ART 182: (LAC area 3.a.)

Complete the following courses:

ART 171Introduction to Visual Communication Design

3

ART 185Neoclassic to Modern Art History

3

ART 231Painting I

3

ART 185: (LAC area 3.a.)

Take one 300 level or great Art History Course (3 credits)

Choose one of the following courses:

ART 211Ceramic Design I

3

ART 261Sculpture I

3

ART 265Jewelry

3

ART 308Workshop in Art

1-4

ART 308: Take 3 credits

Choose one of the following courses:

ART 333Life Drawing

3

ART 434Drawing II

3

Choose one Concentration Area:

Graphic Design Concentration (27 semester credits)

ART 270Graphic Design I

3

ART 271Introduction to Photography

3

ART 370Graphic Design II

3

ART 376Typography

3

ART 469Interactive Design

3

ART 470Narrative Design

3

ART 473Brand Identity Design

3

ART 492Internship in Art

1-5

ART 492: Take 3 credits

Choose one of the following courses:

ART 253Intaglio Printmaking I

3

ART 254Relief Printmaking I

3

ART 356Monotypes

3

Photography Concentration (27 semester credits)

ART 253Intaglio Printmaking I

3

ART 271Introduction to Photography

3

ART 274Fundamentals of Black and White Photography

3

ART 373Digital Photography Manipulation

3

ART 472Photography Studio

1-3

ART 476Advanced Black and White Photography

3

ART 477Photographic Illustration and Lighting Techniques

3

ART 478Alternative Photographic Expression

3

ART 492Internship in Art

1-5

ART 472 : Take 3 credits

ART 492: Take 3 credits

3. University-Wide Credits — 29 credits

Complete additional credits to achieve the minimum credits needed for this degree at UNC; for this degree, that will typically be 29 credits.