Business Administration B.S. – Marketing Emphasis

Kenneth W. Monfort College of Business

Contact: Denny McCorkle, D.B.A., Chair

Location: Kepner 2090 C

Telephone: 970.351.2275


Advising Information:

Freshmen and sophomore students must consult with their advisor each semester prior to registering. Juniors and seniors are not required, but are encouraged, to meet with their assigned emphasis advisor prior to registration each semester.

The assigned advisor is available through the Ursa login;; under Student tab Academic Profile channel and is term specific. If no advisor is listed, contact the Marketing Program Office for advisor information, 970.351.2088.

The program consists of three parts:

  1. Liberal Arts Core (LAC) Credits
  2. Required Major Credits
  3. University-Wide Credits

Program Description:

In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers. To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets. To do this, organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include product, promotion, pricing and distribution strategies. A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also equips students for graduate study in marketing and business administration.

There are a wide variety of career paths in organizations open to graduates in marketing. Marketing is a significant functional area in virtually all modern organizations. A sample of marketing career areas may include the following: product management, retail management, marketing research, distribution management, logistics management, industrial buying, direct marketing, international marketing, promotion management, professional selling, sales management and advertising management. Graduates are prepared for marketing careers in public, private, governmental and non-profit organizations.

Program Admission Requirements:

  • Incoming freshman admission standards are based on the Colorado Commission of Higher Education (CCHE) composite index, which is a sliding scale based on achievement test score and high school rank. Current admission standards are available at or by calling the MCB Advising Center at 970.351.1233. Students with a GED should contact the MCB Advising Center for current admission standards.
  • Transfer students are admitted to the College of Business major and minors provided they meet the admissions requirements in place at the time of application. Students who transfer with less than 15 semester hours of college level coursework may qualify for admission to the College of Business provided they meet the freshman admission requirements.
  • Some students may qualify to submit an application for admission to a Business major. These students include transfer students with at least 15 hours with a cumulative GPA of 2.5-2.99 and UNC students who have completed at least 15 hours at UNC with a cumulative UNC GPA of 2.5-2.99. Students may apply with the administrative assistant in the department of their choice of emphasis located in Kepner Hall. International students can obtain additional information about admission to the Monfort College of Business from the MCB Advising Center, 970.351.1233.

Degree Requirement Notes:

Students are reminded that to graduate with a Business Administration degree, a student must attain a 2.0 or greater cumulative Business GPA and at least a "C-" grade in each individual Business Administration Core course.

Business coursework may be transferred toward a Business degree according to the following limits:

  • A maximum of 12 credit hours may be transferred into the Business Core and
  • A maximum of 9 credit hours may be transferred into Required Emphasis and Elective Emphasis and
  • A maximum of 6 credit hours may be transferred into Business Electives.

Program Requirements:

  • In addition to fulfilling the basic requirements for the Bachelor of Science degree in Business Administration students must attain at least a grade of "C-" or better in the Required Emphasis Credits and Elective Emphasis Credits in order to count towards graduation.

Degree Requirements — 120 Credits

Degree Requirements

1. Required Specified LAC — 25 credits

LAC area 1.b. — Intermediate Composition

BA 205Business Communications


LAC area 2 — Mathematics

MATH 124College Algebra


STAT 150Introduction to Statistical Analysis


MATH 124: If a student presents an ACT score of 26.0 or higher in mathematics or an SAT math score of 560 or higher, he or she is exempt from MATH 124 and thus the LAC area 2 requirement.

LAC area 5.a. — Economic and Political Systems

ECON 203Principles of Macroeconomics


ECON 205Principles of Microeconomics


LAC area 5.c. — Human Behavior and Social Systems

Choose 1 of the following courses:

PSY 120Principles of Psychology


PSY 265Social Psychology


SOC 100Principles of Sociology


LAC Electives

BACS 101Business Computing


COMM 100Basics of Public Speaking


COMM 101Speaking Evaluation


Remaining LAC — 25 credits

See “Liberal Arts Core”.

2. Required Major — 63-64 credits

(Business Core Credits — 30 credits)

Take all of the following courses:

BA 299Professional Experience


BAAC 220Principles of Accounting I


BAAC 221Principles of Accounting II


BACS 300Information Systems


BAFN 231Legal Environment of Business


BAFN 305Intermediate Business Statistics


BAFN 370Business Finance


BAFN 390Operations Management


BAMG 350Management of Organizations


BAMG 456Strategic Management


BAMK 360Marketing


BAFN 305: should be taken prior to enrolling in any 400-level business course.

BAMG 456: is the capstone course for Business majors and is designed to be taken in the student’s last semester. The prerequisites for this course are: BAFN 305, BAFN 370, BAMG 350 and BAMK 360. BAFN 305 may be taken concurrently. Senior standing.

(Marketing Emphasis Credits — 12 credits)

Take all of the following courses:

BAMK 361Consumer Behavior


BAMK 368Marketing Analysis and Research


BAMK 464Global Marketing Strategies


BAMK 490Marketing Problems


(Elective Marketing Emphasis Credits — 12 credits)

Choose four courses from 300/400-level courses with a minimum of two (2) from the 400-level courses:

BA 460International Business and Culture


BAMK 364Selling and Sales Management


BAMK 365Advertising and Promotion


BAMK 366Retailing


BAMK 371Digital Marketing


BAMK 461Advertising Campaigns


BAMK 468Business-to-Business Marketing


BAMK 469Supply Chain Management


BAMK 478Social Media Marketing


BAMK 495Special Topics in Marketing


BAMK 407Small Business Counseling



BAMG 407Small Business Counseling


BAMK 495: May be repeatable under different subtitles up to 6 credit hours for Elective Marketing Emphasis.

(Elective Major Credits — 6 credits)

Choose two of the following courses:

Any 300 or 400-level business electives (BA prefix) except for BAAC 301, BAFN 302 and BAMG 356


BACS 200Web Design and Development for Small Business


Required Supporting Credits — 3-4 credits

Choose one of the following courses:

MATH 131Calculus I


MATH 176Topics in Calculus


MATH 176: recommended

3. University-Wide Credits — 60 credits (non-business)

Students must complete 60 non-business credits (these credits include LAC courses listed above) in order to graduate. BA 150, BA 205BA 251, BACS 101, BAFN 240 and BAFN 291 count as non-business credits.

In addition to the specified LAC courses listed above, most students will need an additional 6-7 credits in non-Business courses.