Journalism B.A. – Public Relations and Advertising Media Emphasis

College of Humanities and Social Sciences

Contact: Thomas G. Endres, Ph.D., Director

Location: Candelaria 1265

Telephone: 970.351.2726


Advising Information:

Students must consult with their assigned major advisor each semester prior to registering.

Assigned advisor is available through the Ursa login;; under Student tab Academic Profile channel and is term specific. If no advisor is listed, contact the major program for advisor information.

The program consists of four parts:

  1. Liberal Arts Core (LAC) Credits
  2. Required Major Credits
  3. Required Minor Credits
  4. University-Wide Credits

Program Description:

Students in this emphasis learn the theory, writing skills and professional competencies they need to practice effective public relations and to effectively use media for advertising and promotion.

Students successful in the emphasis learn techniques and tools for entry-level employment in public relations, community relations, media relations, advertising or promotion. Students also become familiar with the history, ethical issues and professional problems in these areas and are thereby prepared to assume professional careers and/or undertake graduate study in these areas.

Program Admission Requirements:

  • To become a Journalism major, you first become a pre-Journalism major. This is done by filling out a “Change of Major/Minor” form, available from the School of Communication. The pre-major should be declared in the freshman or sophomore year.
  • Application for admission to full JMC-major status should take place during the sophomore year. It is important to note that the JMC major is a two-year program beyond the time at which a pre-major is admitted with full Journalism major status. Whether admitted as a sophomore, junior or senior, the newly admitted Journalism major will often need two full academic years to complete the major course requirements. In particular, seniors and transfer students who are considering applying to become Journalism majors are advised that it is not usually possible to complete the process of application to the major and all the required coursework in fewer than four regular semesters.
  • To apply to become a Journalism major, students must meet all of the following requirements:
    • Completed 30 credits of undergraduate semester credit:
    • Received a “C” or better in ENG 122;
    • Received a “C” or better in JMC 100.
  • Complete and submit an “Application for Admission to Journalism Major” form, available from the School of Communication three weeks before each deadline.
  • Your application must reach the school office by the deadlines indicated below:
    • Fall semester admission: February 15
    • Spring semester admission: October 15
    • No admission decisions are made during the summer.
  • Submit official transcripts from all colleges and universities attended other than UNC, if any, with the form noted above. The application process will include submitting an essay written in accordance with specifications and procedures articulated each semester by the JMC faculty and communicated to applicants when the application form is obtained by the applicant. Essays will be judged on the quality of content and mechanics. Students who fail the essay will not be admitted.
  • Mail or deliver the materials noted above to the School of Communication, Box 114 University of Northern Colorado, Greeley, CO 80639.
  • Should the number of qualified applicants exceed space available in required courses, the school will admit only those students ranking highest in cumulative grade point averages.

Program Requirements:

  • Students majoring in Journalism are not permitted to apply more than 40 credits with a JMC prefix toward meeting the required of 120 semester credits for graduation.
  • Students taking more than 40 credits in Journalism will need 80 credits outside of Journalism in order to graduate, making the total number of credits needed for graduation in excess of 120. Journalism majors are also required to take 65 credits of the total 120 needed for graduation in liberal arts courses outside the Journalism program.
  • To graduate with a B.A. in Journalism, all students must receive a “C” or higher in all courses in the major.
  • Journalism majors may not take the Media Studies minor. Students cannot declare a minor until they have been admitted to the major.
  • Journalism majors must complete courses for only one Journalism emphasis, and changing from one emphasis to another after admission to the major may be prohibited by the program.

Degree Requirements — 120 Credits

Degree Requirements

1. Required LAC — 40 credits

2. Required Major — 39 credits

Take all of the following courses:

JMC 100Introduction to Journalism and Mass Communications


JMC 210Newswriting


JMC 345Advertising Principles


JMC 350News Editing and Layout


JMC 361Magazine Writing



JMC 387Advertising Copywriting


JMC 380Public Relations


JMC 385Media Planning and Research


JMC 390Impact of Mass Communications on Society


JMC 481Public Relations Techniques


JMC 485Media Ethics


JMC 497Mass Communications Law


BAMK 260Introduction to Marketing



BAMK 360Marketing


Remaining Major

Take three credits

Take additional credits in courses with JMC prefixes.

(JMC 492 Mass Communications Internship (1-3) strongly recommended)

3. Required Minor — 18 credits

4. University-Wide Credits — 23 credits

Complete additional credits to achieve the minimum credits needed for this degree at UNC; for this degree, that will typically be 23 credits.

The following courses are recommended:

BAMK 365Advertising and Promotion


BAMK 461Advertising Campaigns


COMM 100Basics of Public Speaking


COMM 101Speaking Evaluation


COMM 212Professional Speaking


COMM 330Small Group Communication


COMM 331Organizational Communication


COMM 343Persuasion


ECON 205Principles of Microeconomics