Business Administration B.S. – Marketing Emphasis

Kenneth W. Monfort College of Business

Contact: James Reardon, Ph.D., Chair

Location: Kepner 2090 C

Telephone: 970.351.2275

Website: http://www.mcb.unco.edu/departments/Marketing.cfm

Advising Information:

Freshmen and sophomore students must consult with their advisor each semester prior to registering. Juniors and seniors are not required, but are encouraged, to meet with their assigned emphasis advisor prior to registration each semester.

The assigned advisor is available through the Ursa login; ursa.unco.edu; under Student tab Academic Profile channel and is term specific. If no advisor is listed, contact the Marketing Program Office for advisor information, 970.351.2088.

The program consists of three parts:

  1. Liberal Arts Core (LAC) Credits
  2. Required Major Credits
  3. University-Wide Credits

Program Description:

In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers. To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets. To do this, organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include product, promotion, pricing and distribution strategies. A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also equips students for graduate study in marketing and business administration.

There are a wide variety of career paths in organizations open to graduates in marketing. Marketing is a significant functional area in virtually all modern organizations. A sample of marketing career areas may include the following: product management, retail management, marketing research, distribution management, logistics management, industrial buying, direct marketing, international marketing, promotion management, professional selling, sales management and advertising management. Graduates are prepared for marketing careers in public, private, governmental and non-profit organizations.

Program Admission Requirements:

  • Incoming freshman admission standards are based on the Colorado Commission of Higher Education (CCHE) composite index, which is a sliding scale based on achievement test score and high school rank. Current admission standards are available at www.mcb.unco.edu or by calling the MCB Advising Center at 970.351.1233. Students with a GED should contact the MCB Advising Center for current admission standards.
  • Transfer students are admitted to the College of Business major and minors provided they meet the admissions requirements in place at the time of application. Students who transfer with less than 15 semester hours of college level coursework may qualify for admission to the College of Business provided they meet the freshman admission requirements.
  • Some students may qualify to submit an application for admission to a Business major. These students include transfer students with at least 15 hours with a cumulative GPA of 2.5-2.99 and UNC students who have completed at least 15 hours at UNC with a cumulative UNC GPA of 2.5-2.99. Students may apply with the administrative assistant in the department of their choice of emphasis located in Kepner Hall. International students can obtain additional information about admission to the Monfort College of Business from the MCB Advising Center, 970.351.1233.

Degree Requirement Notes:

Students are reminded that to graduate with a Business Administration degree, a student must attain a 2.0 or greater cumulative Business GPA and at least a "C-" grade in each individual Business Administration Core course.

No more than 12 semester credits of the Business Administration Core may be transferred in toward a Business Administration major. A maximum of 9 semester credits in 300/400-level Required Emphasis Credits and Elective Emphasis Credits can be transferred from other four-year institutions. Additionally, 6 credit hours of business electives may be transferred from other four-year institutions.

Program Requirements:

  • In addition to fulfilling the basic requirements for the Bachelor of Science degree in Business Administration students must attain at least a grade of "C-" or better in the Required Emphasis Credits and Elective Emphasis Credits in order to count towards graduation.
  • BAMK 495 Special Topics or any Executive Professor class may be substituted for a Marketing elective with the approval of the Chair of the Department of Marketing.

Degree Requirements — 120 Credits

Degree Requirements

1. Required Specified LAC — 25 credits

LAC area 1.b. — Intermediate Composition

BA 205Business Communications

3

LAC area 2 — Mathematics

MATH 124College Algebra

4

STAT 150Introduction to Statistical Analysis

3

MATH 124: If a student presents an ACT score of 26.0 or higher in mathematics or an SAT math score of 560 or higher, he or she is exempt from MATH 124 and thus the LAC area 2 requirement.

LAC area 5.a. — Economic and Political Systems

ECON 203Principles of Macroeconomics

3

ECON 205Principles of Microeconomics

3

LAC area 5.c. — Human Behavior and Social Systems

Choose 1 of the following courses:

PSY 120Principles of Psychology

3

PSY 265Social Psychology

3

SOC 100Principles of Sociology

3

LAC Electives

BACS 101Business Computing

3

COMM 100Basics of Public Speaking

1

COMM 101Speaking Evaluation

2

Remaining LAC — 25 credits

See “Liberal Arts Core”.

2. Required Major — 63-64 credits

(Business Core Credits — 30 credits)

Take all of the following courses:

BA 299Professional Experience

0

BAAC 220Principles of Accounting I

3

BAAC 221Principles of Accounting II

3

BACS 300Information Systems

3

BAFN 231Legal Environment of Business

3

BAFN 305Intermediate Business Statistics

3

BAFN 370Business Finance

3

BAFN 390Operations Management

3

BAMG 350Management of Organizations

3

BAMG 456Strategic Management

3

BAMK 360Marketing

3

BAFN 305: should be taken prior to enrolling in any 400-level business course.

BAMG 456: is the capstone course for Business majors and is designed to be taken in the student’s last semester. The prerequisites for this course are: BAFN 305, BAFN 370, BAMG 350 and BAMK 360. BAFN 305 may be taken concurrently. Senior standing.

(Marketing Emphasis Credits — 12 credits)

Take all of the following courses:

BAMK 361Consumer Behavior

3

BAMK 368Marketing Analysis and Research

3

BAMK 464Global Marketing Strategies

3

BAMK 490Marketing Problems

3

(Elective Marketing Emphasis Credits — 12 credits)

Choose four courses from 300/400-level courses with a minimum of two (2) from the 400-level courses:

BA 460International Business and Culture

3

BAMK 364Selling and Sales Management

3

BAMK 365Advertising and Promotion

3

BAMK 366Retailing

3

BAMK 371E-Marketing

3

BAMK 461Advertising Campaigns

3

BAMK 468Business-to-Business Marketing

3

BAMK 469Supply Chain Management

3

BAMK 478Social Media Marketing

3

BAMK 495Special Topics in Marketing

1-3

BAMK 407Small Business Counseling

3

or

BAMG 407Small Business Counseling

3

BAMK 495: May be repeatable under different subtitles up to 6 credit hours for Elective Marketing Emphasis.

(Elective Major Credits — 6 credits)

Choose two of the following courses:

Any 300 or 400-level business electives (BA prefix) except for BAAC 301, BAFN 302 and BAMG 356

or

BACS 200Web Design and Development for Small Business

3

Required Supporting Credits — 3-4 credits

Choose one of the following courses:

MATH 131Calculus I

4

MATH 176Topics in Calculus

3

MATH 176: recommended

3. University-Wide Credits — 60 credits (non-business)

Students must complete 60 non-business credits (these credits include LAC courses listed above) in order to graduate. BA 150, BA 205BA 251, and BACS 101 count as non-business credits.

In addition to the specified LAC courses listed above, most students will need an additional 6-7 credits in non-Business courses.