Undergraduate Catalog 2021-2022

Digital Marketing Certificate Program

Kenneth W. Monfort College of Business

This four course Digital Marketing certificate program is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience, design, basic web development, social media management, digital advertising, search engine marketing, and content creation.

Certificate Requirements — 12 credits

Digital Marketing Certificate Required Courses — 6 credits

BAMK 360Marketing

3

BAMK 371Digital Marketing

3

Digital Marketing Certificate Electives— 6 credits

Select any two courses - 6 credits.

ART 469Interactive Design

3

or

ART 473Brand Identity Design

3

BACS 200Web Design and Development for Small Business

3

BACS 383Designing User Experiences

3

BAMK 365Advertising and Promotion

3

BAMK 478Social Media Marketing

3

or

JMS 415Social Media Campaigns

3

BAMK 494Seminar in Digital Marketing

3

Student may take either ART 469 or ART 473, not both. 

Student may take either BAMK 478 or JMS 415, not both.

BAMK 494 may be repeatable under different subtitles up to 6 credit hours.

Students may transfer a maximum of 3 semester credits toward the minor from other institutions.

Students must receive a "C-" or better in each course.