Undergraduate 2019-2020

College of Humanities and Social Sciences

School of Communication

•     Contact (970) 351.2045

•     www.unco.edu/hss/journalism-media-studies

JMS 100 Introduction to Journalism and Media Studies

The economic, social and legal forces shaping media content and function today; overview of media industries and careers.
3

JMS 210 Media Writing

An introduction to researching, reporting and writing for various media channels, including print, broadcast and online news; public relations; and advertising. Attention paid to the importance of the First Amendment.
3

Prerequisites

ENG 122: with minimum grade of C and (JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Course Fee

Course Fee Required

JMS 212 Visual Media

Learn how to combine text, images and audio for publication in print and online. Emphasis on online and social media.
3

Prerequisites

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Major/Minor Restriction

Include Journalism (Seeking) (and) Journalism (and) Media Studies Major(s)/Minor(s)

Course Fee

Course Fee Required

JMS 310 News Reporting and Writing

Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 315 Sports Reporting

How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

JMS 342 Video Production

Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
4

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or JMS 212: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 345 Introduction to Strategic Communications

Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.
3

Prerequisites

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

JMS 350 News Editing

Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.
3

Prerequisites

(JMC 340: with minimum grade of C or JMC 352: with minimum grade of C or JMS 310: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 351 Editing and Design for Strategic Communications

Application of design principles, emphasizing both print and online/digital products and publications. Emphasis on copy editing for public relations and advertising materials.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 212: with minimum grade of C or JMS 212: with minimum grade of C) and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 361 Magazine Writing

Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)

Major/Minor Restriction

Include Media Studies (and) Journalism Major(s)/Minor(s)

JMS 380 Strategic Communications Techniques

Basic written components used in public relations, advertising and marketing and their use in various media.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C) and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

JMS 385 Media Planning and Research

A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
3

Prerequisites

(JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

JMS 387 Advertising Copywriting

Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
3

Prerequisites

(JMC 210: with minimum grade of C or JMS 210: with minimum grade of C)and (JMC 345: with minimum grade of C or JMS 345: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 390 Impact of Mass Media on Society

The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.
3

Class Restriction

Include Junior and Senior

JMS 397 History of Mass Media

Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.
3

Class Restriction

Include Junior and Senior

JMS 404 Practicum

Incorporate advanced discipline-specific skills working for UNC student-run media.
1- 3

Prerequisites

(JMC 342: with minimum grade of C or JMC 350: with minimum grade of C or JMS 342: with minimum grade of C or JMS 351: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Repeatable Status

Course is repeatable with a maximum of 3 credit hours

JMS 410 Advanced News

Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing.
3

Prerequisites

(JMC 340: with minimum grade of C or JMS 310: withminimum grade of C) and (JMC 342: with minimum grade of C or JMS 342: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 422 Directed Study

Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.)
1- 3

Major/Minor Restriction

Include Journalism Major(s)

Course Attribute

Variable Title Course

Repeatable Status

Course is repeatable with a maximum of 10 credit hours

JMS 450 News Production

Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media.
4

Prerequisites

(JMC 350: with minimum grade of C or JMS 350: with minimum grade of C) and (JMC 410: with minimum grade of C or JMC 443: with minimum grade of C or JMS 410: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Course Fee

Course Fee Required

JMS 460 Media Management

Examine policies, procedures, and responsibilities within media industries today.
3

Prerequisites

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

JMS 481 Strategic Communications Campaigns

Examination and application of social scientific research, creative concept development, media planning and campaign execution. Emphasis on tools used to manage communication for organizations and companies.
3

Prerequisites

JMS 380: with minimum grade of C and (JMC 385: with minimum grade of C or JMS 385: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

JMS 485 Media Ethics

Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.
3

Prerequisites

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)

JMS 490 Television Criticism

Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.
3

JMS 492 Internship

Supervised work experience in a professional media organization appropriatefor the discipline.
1- 3

Prerequisites

(JMC 342: with minimum grade of C or JMC 350: with minimum grade of C or JMS 342: with minimum grade of C or JMS 351: with minimum grade of C)

Major/Minor Restriction

Include Journalism Major(s)

Repeatable Status

Course is repeatable with a maximum of 3 credit hours

JMS 495 Special Topics

Current issues or problems in journalism and media studies.
1- 3

Course Attribute

Variable Title Course

Repeatable Status

ST - Repeatable under different subtitles with no limits on the number of times it can be repeated

Course Fee

Course Fee Required

JMS 497 Media Law

Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.
3

Class Restriction

Include Senior