Undergraduate Catalog 2021-2022

Journalism B.A. – Public Relations Emphasis

Program temporarily not accepting new applications for admissions.

College of Humanities and Social Sciences

Location: Candelaria 1265

Email: HSS@unco.edu

Website: www.unco.edu/hss/journalism-media-studies

Advising Information:

Students must consult with their assigned major advisor each semester prior to registering.

To find your advisor, log into ursa.unco.edu; go to 'Student' tab and click 'View Student Information' link. If no advisor is listed, contact the major program for advisor information.

This program consists of three parts:

  1. Liberal Arts Curriculum (LAC) Credits
  2. Required Major Credits
  3. University-Wide Credits

Program Description:

The public relations emphasis combines theory and application to create an experience rich in social scientific research, creative concept development, writing and editing, media planning, and persuasive campaign execution. This emphasis combines the principles of public relations and marketing to form an inclusive study of strategic message design and distribution through various media. Students will also become familiar with the history and ethical and legal issues facing professionals in this career field. Graduates of this emphasis are prepared with techniques and tools for entry-level employment in public relations, media relations, social media management, brand management, and marketing communications.

Program Admission Requirements:

Academic Good Standing

Program Requirements:

  • Students majoring in Journalism are not permitted to apply more than 48 credits with JMS prefix toward meeting the required 120 semester credits for graduation.
  • Students taking more than 48 credits in Journalism will need 72 credits outside of Journalism in order to graduate, making the total number of credits need for graduation in excess of 120.
  • To graduate with a B.A. in Journalism, all students must receive a minimum grade of "C" (C- is not acceptable) in all courses in the major. In order to take courses that require prerequisites, students must earn a minimum grade of "C" (C- is not acceptable) in all prerequisites.
  • Journalism majors may not take the Media Studies minor. Students cannot declare a minor until they have declared a major.

Degree Requirements — 120 credits

1. Liberal Arts Curriculum — 31 credits

Written Communication — 6 credits

Select any courses to fulfill this requirement from the currently approved LAC course list.

See Written Communication courses

Mathematics — 3 credits

Select any courses to fulfill this requirement from the currently approved LAC course list.

See Mathematics courses

Arts & Humanities, History, Social & Behavioral Sciences, U.S. Multicultural Studies, and International Studies — 15 credits

To complete the LAC in the minimum number of credits, be sure to choose at least one course with an IS designation and one course with an MS designation.

Select any courses to fulfill this requirement from the currently approved LAC course list.

See Arts & Humanities, History, and Social & Behavioral Sciences courses

Natural & Physical Sciences — 7 credits

Select any courses to fulfill this requirement from the currently approved LAC course list.

See Natural & Physical Sciences courses

See Liberal Arts Curriculum

2. Required Major — 45 credits

Take all of the following courses:

JMS 100Introduction to Journalism and Media Studies

3

JMS 210Media Writing

3

JMS 212Visual Media

3

JMS 215Social Media Storytelling

3

JMS 312Digital Storytelling

3

JMS 345Introduction to Public Relations

3

JMS 380Public Relations Techniques

3

JMS 385Media Planning and Research

3

JMS 390Impact of Mass Media on Society

3

JMS 415Social Media Campaigns

3

JMS 460Media Management

3

JMS 481Public Relations Campaigns

3

JMS 485Media Ethics

3

JMS 497Media Law

3

Remaining Major

Take three additional credits in courses with the JMS prefix.

(JMS 492 Internship is strongly recommended.)

3. University-Wide Credits — 44 credits

Complete additional credits to achieve the minimum credits needed for this degree at UNC; for this degree that will typically be 44 credits.