MBA 663 Services Marketing Strategy
Expand on fundamental concepts of marketing in relation to service industry settings. A second theme of the course focuses on the role of service in manufacturing businesses. Currently, many firms in the manufactured goods sector see service as the basis for attaining a sustained competitive advantage.
Credits
3Offered
Generally offered Fall, Spring, and/or Summer Annually
Prerequisite
(Concurrent Prerequisite
MBA 554 with a minimum grade of C) and (Completion of MBA Foundations Modules)