2012-2013 Undergraduate Catalog

BAMK 368 Marketing Analysis and Research

Prerequisites: BAFN 291 and BAMK 360BAFN 291 may be taken concurrently. Business majors only. Juniors or above. An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Credits

3