2016-2017 Undergraduate

College of Humanities and Social Sciences

School of Communications Studies

•     Contact (970) 351.2045

•     Https://hss.unco.edu/communications

JMS 100 Introduction to Journalism and Media Studies

The economic, social and legal forces shaping media content and function today; overview of media industries and careers.

3

JMS 210 Media Writing

Prerequisites: Minimum grade of "C" (C- is not acceptable) in ENG 122 and JMS 100. An introduction to researching, reporting and writing for various media channels, including print, broadcast and online news; public relations; and advertising. Attention paid to the importance of the First Amendment.

3

JMS 212 Visual Media

Prerequisite: JMS 100 with a minimum grade of "C" (C- is not acceptable). Majors/Pre-majors only. Learn how to combine text, images and audio for publication in print and online. Emphasis on online and social media.

3

JMS 310 News Reporting and Writing

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 212. Majors only. Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.

3

JMS 315 Sports Reporting

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 210. Majors/Minors only. Instructor Consent. How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.

3

JMS 342 Video Production

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 212. Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.

4

JMS 345 Introduction to Strategic Communications

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 100. Majors/Minors only. Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.

3

JMS 350 News Editing

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 212. Majors only. Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.

3

JMS 351 Editing and Design for Strategic Communications

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210, JMS 212, JMS 345. Majors only. Application of design principles, emphasizing both print and online/digital products and publications. Emphasis on copy editing for public relations and advertising materials.

3

JMS 361 Magazine Writing

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 210. Majors/Minors only. Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.

3

JMS 380 Strategic Communications Techniques

Prerequisites: Majors/Minors only. Basic written components used in public relations, advertising and marketing and their use in various media.

3

JMS 385 Media Planning and Research

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 345. Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.

3

JMS 387 Advertising Copywriting

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 345. Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.

3

JMS 390 Impact of Mass Media on Society

Juniors or above. The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.

3

JMS 397 History of Mass Media

Juniors or above. Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.

3

JMS 404 Practicum

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 342 OR JMS 351. Majors only. Consent of instructor. Incorporate advanced discipline-specific skills working for UNC student-run media. Repeatable, maximum three credits.

1

JMS 410 Advanced News

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 310 and JMS 342. Majors only. Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing. Course fee.

3

JMS 422 Directed Study

Majors only. Instructor consent. Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Repeatable, up to maximum of 10 credits.

1-3

JMS 450 News Production

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 350 and JMS 410. Majors only. Instructor consent. Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media. Course fee.

4

JMS 460 Media Management

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 100. Majors only. Examine policies, procedures, and responsibilities within media industries today.

3

JMS 481 Strategic Communications Campaigns

Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 351, JMS 380, and JMS 385. Majors only. Examination and application of social scientific research, creative concept development, media planning and campaign execution. Emphasis on tools used to manage communication for organizations and companies.

3

JMS 485 Media Ethics

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 100. Majors/Minors only. Explores ethical theory and ethical decision-making tolls as they relate to dilemmas in the media professions.

3

JMS 490 Television Criticism

Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.

3

JMS 492 Internship

Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 342 or JMS 351. Majors only. Consent of advisor. Supervised work experience in a professional media organization appropriate for the discipline. Repeatable, maximum three credits.

1-3

JMS 495 Special Topics

Current issues or problems in journalism and media studies. Repeatable, under different subtitles. Course fee.

1-3

JMS 497 Media Law

Seniors or above. Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.

3