Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors/Minors only. How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. News for the ear and for the television camera eye; radio, television and cable newscasts.
Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
Majors and Minors only. Learn the advertising process, advertising industry organization and functions, advertising history, legal constraints and ethical issues. Learn fundamental skills and techniques for production of advertising messages and other promotional materials.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. Copy editing, headline writing and the graphic concepts needed to produce attractive and readable designs for print media. Application of skills involved in the selection and judgment of news.
Prerequisites: JMC 210 and JMC 350, both with a minimum grade of C (C- is not acceptable), or instructor's consent. Majors only. How to identify, research, analyze and report contemporary public issues of importance and interest. Emphasis on in-depth and investigative reporting.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors and minors only. Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
Majors and minors only. Consent of instructor needed for recreation majors. The concepts, procedures and theories behind public relations work. Examine current practices in business, government and other settings.
Prerequisite: JMC 345 with a minimum grade of C (C- is not acceptable). Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
Prerequisite: JMC 210 and JMC 345, both with a minimum grade of C (C- is not acceptable). Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
Juniors and above. The effects and roles of media content and media industries in contemporary society; the current state of media effects on theory and research.
Juniors and above. Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mediated communications.