2015-2016 Undergraduate Catalog

JMC 315 Sports Reporting

Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors/Minors only. How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.

3

JMC 340 Broadcast Newswriting

Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. News for the ear and for the television camera eye; radio, television and cable newscasts.

3

JMC 342 Television Production

Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.

4

JMC 345 Advertising Principles

Majors and Minors only. Learn the advertising process, advertising industry organization and functions, advertising history, legal constraints and ethical issues. Learn fundamental skills and techniques for production of advertising messages and other promotional materials.

3

JMC 350 News Editing and Layout

Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. Copy editing, headline writing and the graphic concepts needed to produce attractive and readable designs for print media. Application of skills involved in the selection and judgment of news.

3

JMC 352 Reporting Contemporary Issues

Prerequisites: JMC 210 and JMC 350, both with a minimum grade of C (C- is not acceptable), or instructor's consent. Majors only. How to identify, research, analyze and report contemporary public issues of importance and interest. Emphasis on in-depth and investigative reporting.

3

JMC 361 Magazine Writing

Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors and minors only. Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.

3

JMC 380 Public Relations

Majors and minors only. Consent of instructor needed for recreation majors. The concepts, procedures and theories behind public relations work. Examine current practices in business, government and other settings.

3

JMC 385 Media Planning and Research

Prerequisite: JMC 345 with a minimum grade of C (C- is not acceptable). Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.

3

JMC 387 Advertising Copywriting

Prerequisite: JMC 210 and JMC 345, both with a minimum grade of C (C- is not acceptable). Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.

3

JMC 390 Impact of Mass Communications on Society

Juniors and above. The effects and roles of media content and media industries in contemporary society; the current state of media effects on theory and research.

3

JMC 397 History of Mass Communications

Juniors and above. Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mediated communications.

3