2016-2017 Undergraduate

BAMK 368 Marketing Analysis and Research

Prerequisite: BAMK 360. Prerequisite or concurrent: BAFN 291 or STAT 150. Business majors only. Juniors or above. An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Credits

3