MBA 661 Consumer Behavior
In this class, we discuss why consumers behave the way they do. Using these theories developed primarily in psychology, behavioral economics, and marketing, we will try to predict how consumers will respond in different settings. This course uses readings (both books and articles) to drive insights and generate discussion.
Credits
3
Prerequisite
(Concurrent Prerequisite
MBA 654 with a minimum grade of C) and (Completion of MBA Foundation Modules)