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**Review** Graduate Catalog 2024-2025

Business Administration M.B.A. – Marketing Concentration

Program Overview

Kenneth W. Monfort College of Business

General Master's Degree Admission Requirements

View delivery options, start terms and admission requirements.

MBA Director & Advisor: Abe Harraf, Ph.D.

Location: Kepner 1090D

Telephone: 970-351-1116

Website: mcb.unco.edu/programs/graduate-programs.aspx

The Master of Business Administration at University of Northern Colorado is designed to prepare the students for managerial positions in for profit, not-for-profit and government settings. The flexibility of the program allows for both part time and full time students to take advantage of the state of the art curriculum under supervision of experienced faculty whose academic and professional experience garnered the prestigious Malcom Baldrige award for the college.

Each course blends theoretical and practical aspect of decision making under varied business conditions enabling students to apply their academic and professional experiences in solving the challenging and ever-changing managerial problems. The program is intended to utilize an integrated approach across functional disciplines equipping students to approach their managerial roles and responsibilities holistically throughout their professional life. The program also provides an opportunity to all qualified students to pursue their graduate business course of study regardless of their undergraduate major.

The program consists of non-credit required modules, core courses, and elective credits that will culminate in a concentration.

MBA Program Learning Goals and Objectives

As part of the Monfort College of Business’ continuous improvement efforts, it has developed the following learning goals and objectives. The outcomes related to these learning goals and objectives are measured and the results are reviewed by faculty. Corrective actions are taken as needed to ensure a superior learning experience for our students.

Learning Goals

Learning Objectives

Demonstrate proficiency with
key business knowledge

Students will be able to integrate knowledge from all business disciplines applying current and emerging business knowledge and technology to make decisions in complex environments, and propose feasible alternatives at a proficient level.

Demonstrate ethical
awareness

Students will demonstrate ethical awareness by employing an ethical framework to identify possible ethical issues or problems and analyze the consequences for various stakeholders.

Demonstrate conceptual
and analytical skills

Students will analyze data and information to identify key problems, generate and evaluate appropriate alternatives to make effective decisions.

Demonstrate effective
communication skills

Students will prepare professional quality written documents on a business topic.

Demonstrate knowledge of
how businesses operate in a
global environment

Students will demonstrate awareness and understanding of the international challenges that encompass cultural, financial, legal, and other international situations.

Degree Requirements — 36 Credits

MBA Non-Credit Foundation Modules (Students are allowed to take only MBA 654 while they are taking the MBA foundation modules. Successful completion of the MBA foundation modules is a prerequisite for all other courses.)

Required Core — 24 Credit Hours

MBA 605Data Analytics and Visualization

3

MBA 610Managerial Accounting

3

MBA 650Economics of Managerial Decisions

3

MBA 654Ethical Leadership and Organizational Behavior

3

MBA 656Strategic Management

3

MBA 658Advanced International Business

3

MBA 660Marketing Management

3

MBA 670Advanced Financial Management

3

Concentration Courses — 9 Credit Hours

MBA 661Consumer Behavior

3

MBA 662Digital Marketing

3

MBA 663Services Marketing Strategy

3

General Electives — Choose any 3 Credit Hours

MBA 611Fundamentals of Accounting Analytics

3

MBA 612CPA Preparation

3

MBA 613Financial Analytics

3

MBA 614Fraud Analytics

3

MBA 664Project Management Fundamentals

3

MBA 667Six Sigma

3

MBA 668Lean Transformation

3

MBA 669Advanced Supply Chain Management

3

MBA 675Healthcare Systems

3

MBA 676Healthcare by the Numbers

3

MBA 677Managing Qualitative Issues in Healthcare Organizations

3

MBA 681Talent Management

3

MBA 683Compensation, Rewards, and Performance Management

3

MBA 684Managing Organizational Change

3

MBA 695Special Topics in Business

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