BAMK 488 Content Marketing in the AI Era
This course introduces students to content marketing and its role in modern digital marketing. Through a combination of lectures, discussions, and hands-on projects, students will learn how to plan, create, and distribute content that resonates with their target audience, supports their brand identity, and drives business results. The course emphasizes the integration of storytelling, data-driven decision-making, and ethical considerations in the development of effective content marketing campaigns.
Credits
3
Prerequisite
BAMK 360 with a minimum grade of C-