MBA 662 Digital Marketing
The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, content marketing, search engine marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.
Credits
3Offered
Generally offered Fall, Spring, and/or Summer Annually
Prerequisite
(Concurrent Prerequisite
MBA 654 with a minimum grade of C) and (Completion of MBA Foundation Modules)