The economic, social and legal forces shaping media content today; how our perception of mass media is a reflection of their history and current function.
Prerequisite: ENG 122 with a minimum grade of C (C- is not acceptable) and either JMC 100 with a minimum grade of C (C- is not acceptable) or consent of instructor. Functional typewriting skill (25 wpm). Sharpen skills and judgment in reporting and writing for broadcast and non-broadcast mass media.
Prerequisite: JMC 100 with a minimum grade of C (C- is not acceptable). Majors/Pre-majors only. Learn how to put text, images and audio together for print and multi-platform presentations for the web. Learn to write and produce stories for stand alone use or incorporation into converged media.
Majors only. Learn to write and produce basic radio programming and to effectively announce over radio and television.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors/Minors only. How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. News for the ear and for the television camera eye; radio, television and cable newscasts.
Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
Majors and Minors only. Learn the advertising process, advertising industry organization and functions, advertising history, legal constraints and ethical issues. Learn fundamental skills and techniques for production of advertising messages and other promotional materials.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors only. Copy editing, headline writing and the graphic concepts needed to produce attractive and readable designs for print media. Application of skills involved in the selection and judgment of news.
Prerequisites: JMC 210 and JMC 350, both with a minimum grade of C (C- is not acceptable), or instructor's consent. Majors only. How to identify, research, analyze and report contemporary public issues of importance and interest. Emphasis on in-depth and investigative reporting.
Prerequisite: JMC 210 with a minimum grade of C (C- is not acceptable). Majors and minors only. Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
Majors and minors only. Consent of instructor needed for recreation majors. The concepts, procedures and theories behind public relations work. Examine current practices in business, government and other settings.
Prerequisite: JMC 345 with a minimum grade of C (C- is not acceptable). Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
Prerequisite: JMC 210 and JMC 345, both with a minimum grade of C (C- is not acceptable). Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
Juniors and above. The effects and roles of media content and media industries in contemporary society; the current state of media effects on theory and research.
Juniors and above. Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mediated communications.
By arrangement with advisor. Incorporate discipline specific skills in practical working situations on-campus. Repeatable, maximum three credits.
Current issues or problems in journalism and mass communications. Repeatable, under different subtitles.
Prerequisites: JMC 210, JMC 350, and JMC 352, all with a minimum grade of C (C- is not acceptable). Majors and minors only. Covering news beats, C-SPAN events. Researching and writing features, editorials and columns for all media.
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Repeatable, maximum concurrent enrollment is two times.
Prerequisites: JMC 210, JMC 340, and JMC 342, all with a minimum grade of C (C- is not acceptable). Consent of instructor. Majors only. Principles and techniques of videography, field reporting and video editing.
Prerequisites: JMC 342 and JMC 443, both with a minimum grade of C (C- is not acceptable). Consent of instructor. Majors only. Practical application of visual communication skills in producing television news programming.
Majors only. Procedures, issues and responsibilities that must be mastered by managers of newspapers and radio and television stations.
Prerequisites: JMC 210 and JMC 380, both with a minimum grade of C (C- is not acceptable). Majors only. Seniors only. Effective tools and techniques used by the professional public relations practitioner.
Prerequisite: JMC 342 or JMC 350 with a minimum grade of C (C- is not acceptable). Consent of advisor. Majors only. Off-campus work experience in a professional media enterprise specific to the student's major emphasis. Repeatable maximum three credits.
Prerequisite: JMC 342 or JMC 350. Consent of advisor. Majors only. Off-campus work experience in a professional media enterprise specific to the student’s major emphasis. Repeatable maximum three credits.
Critically evaluate television's performance as an informative, persuasive, entertaining, socializing, and culture-transmitting medium.
Seniors or above. Current and perennial ethical and legal issues in journalism and mass communications media that affect journalists, media management and the public.