Incorporate advanced discipline-specific skills working for UNC student-run media.
(
JMS 342 or JMS 351 with a minimum grade of C)
Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing.
This course is dedicated to exploring social technologies that are influencing business, media, marketing, public relations and advertising practices as well as research practices. With hands-on application as the course delivery method, this course acquaints you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. The current social media job landscape and potential employment opportunities for the future are examined.
This course introduces students to journalistic-based narrative nonfiction storytelling. The emphasis will be on quality and compelling storytelling for both web and television/film festival audiences. The course covers, in depth, the production (pre & post) involved in developing long-form video storytelling.
Special Notes
Consent of Instructor
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.)
Special Notes
Maximum concurrent enrollment is two times.
Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media.
Examine policies, procedures, and responsibilities within media industries today.
This course brings together all learning concepts from JMS classes, specifically PR classes to give students hands-on professional experience developing comprehensive PR campaigns for actual clients and planning and executing a community event.
Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.
Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.
Supervised work experience in a professional media organization appropriatefor the discipline.
(
JMS 342 or JMS 351 with a minimum grade of C)
Current issues or problems in journalism and media studies.
Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.