This course provides the foundation of sales and revenue generation through theoretical fundamentals and practical application of sales while providing students with the essential skills to become successful sales executives in the sport industry.

An exploration of major issues, ethical theories, moral reasoning and their impact on the operation of programs in sport, physical education, fitness, athletics and recreation.

This class is meant to provide students with a description of theories and practices that are relevant to sport organizations and their employees-including environmental, macro, and micro concerns.

Develop skill and understanding in the marketing process relating to the sport industry, athletics and commercial sport operations. Primary focus: application of marketing principles to specific sport scenarios.