MBA 660 Marketing Management

Prerequisite: Successful completion of MBA foundation modules. Concurrent prerequisite: MBA 654. Graduates only. This seminar course involves the analysis of the marketing concepts, functions and principles involved in planning, implementing and evaluating the total marketing programs of various organizations. Elements of the marketing process, including environmental impacts, building and managing brands and analyzing marketing strategies in delivering the best customer value will be the focus in this course.

Credits

3