Journalism B.A. – Public Relations Emphasis
Program temporarily not accepting new applications for admissions.
College of Humanities and Social Sciences
Location: Candelaria 1265
Email: HSS@unco.edu
Website: www.unco.edu/hss/journalism-media-studies
Advising Information:
Students must consult with their assigned major advisor each semester prior to registering.
To find your advisor, log into ursa.unco.edu; go to 'Student' tab and click 'View Student Information' link. If no advisor is listed, contact the major program for advisor information.
This program consists of three parts:
- Liberal Arts Curriculum (LAC) Credits
- Required Major Credits
- University-Wide Credits
Program Description:
The public relations emphasis combines theory and application to create an experience rich in social scientific research, creative concept development, writing and editing, media planning, and persuasive campaign execution. This emphasis combines the principles of public relations and marketing to form an inclusive study of strategic message design and distribution through various media. Students will also become familiar with the history and ethical and legal issues facing professionals in this career field. Graduates of this emphasis are prepared with techniques and tools for entry-level employment in public relations, media relations, social media management, brand management, and marketing communications.
Program Admission Requirements:
Academic Good Standing
Program Requirements:
- Students majoring in Journalism are not permitted to apply more than 48 credits with JMS prefix toward meeting the required 120 semester credits for graduation.
- Students taking more than 48 credits in Journalism will need 72 credits outside of Journalism in order to graduate, making the total number of credits need for graduation in excess of 120.
- To graduate with a B.A. in Journalism, all students must receive a minimum grade of "C" (C- is not acceptable) in all courses in the major. In order to take courses that require prerequisites, students must earn a minimum grade of "C" (C- is not acceptable) in all prerequisites.
- Journalism majors may not take the Media Studies minor. Students cannot declare a minor until they have declared a major.
Degree Requirements — 120 credits
1. Liberal Arts Curriculum — 31 credits
Written Communication — 6 credits
Select any courses to fulfill this requirement from the currently approved LAC course list.
See Written Communication courses
Mathematics — 3 credits
Select any courses to fulfill this requirement from the currently approved LAC course list.
See Mathematics courses
Arts & Humanities, History, Social & Behavioral Sciences, U.S. Multicultural Studies, and International Studies — 15 credits
To complete the LAC in the minimum number of credits, be sure to choose at least one course with an IS designation and one course with an MS designation.
Select any courses to fulfill this requirement from the currently approved LAC course list.
See Arts & Humanities, History, and Social & Behavioral Sciences courses
Natural & Physical Sciences — 7 credits
Select any courses to fulfill this requirement from the currently approved LAC course list.
See Natural & Physical Sciences courses
See Liberal Arts Curriculum
2. Required Major — 45 credits
Take all of the following courses:
Remaining Major
Take three additional credits in courses with the JMS prefix.
(JMS 492 Internship is strongly recommended.)
3. University-Wide Credits — 44 credits
Complete additional credits to achieve the minimum credits needed for this degree at UNC; for this degree that will typically be 44 credits.