BAMK 371 Digital Marketing

Prerequisites: BAMK 360. (BACS 200 is recommended.) Business majors and minors only. Juniors and above. The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.

Credits

3