BAMK 478 Social Media Marketing

Prerequisites: BAMK 360. Business major only. Juniors or above. This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.

Credits

3