Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210. Majors only. Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage. Course fee required.
Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 210. Majors/Minors only. Instructor Consent. How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 212. Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs. Course fee required.
Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 100. Majors/Minors only. Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.
Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 212. Majors only. Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design. Course fee required.
Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210, JMS 212, JMS 345. Majors only. Application of design principles, emphasizing both print and online/digital products and publications. Emphasis on copy editing for public relations and advertising materials. Course fee required.
Prerequisite: JMS 210 with a minimum grade of "C" (C- is not acceptable).Majors/Minors only. Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
Prerequisites: Minimum grade of C (C- is not acceptable) in JMS 210 and JMS 345. Majors/Minors only. Basic written components used in public relations, advertising and marketing and their use in various media.
Prerequisite: Minimum grade of "C" (C- is not acceptable) in JMS 345. Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
Prerequisites: Minimum grade of "C" (C- is not acceptable) in JMS 210 and JMS 345. Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts. Course fee required.
Juniors or above. The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.
Juniors or above. Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.