Undergraduate 2018-2019

BAMK 368 Marketing Analysis and Research

Prerequisite: BAMK 360 with a minimum grade of C-. Prerequisite or concurrent: STAT 150. Business majors only. Juniors or above. An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Credits

3