BAMK 478 Social Media Marketing

Prerequisites: BAMK 360 with a minimum grade of C-. Business major only. Juniors or above. This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.

Credits

3