Journalism BA - Strategic Communications Emphasis
College of Humanities and Social Sciences
Location: Candelaria 1265
Telephone: 970.351.2726
Website: www.unco.edu/hss/journalism-media-studies
Advising Information:
Students must consult with their assigned major advisor each semester prior to registering.
To find your advisor, log into ursa.unco.edu; go to 'Student' tab and click 'View Student Information' link. If no advisor is listed, contact the major program for advisor information.
This program consists of four parts:
1. Liberal Arts Core (LAC) Credits
2. Required Major Credits
3. Required Minor Credits
4. University-Wide Credits
Program Description:
The strategic communications emphasis combines theory and application to create an experience rich in social scientific research, creative concept development, writing and editing, media planning, and persuasive campaign execution. This emphasis combines the principles of public relations, marketing and advertising to form an inclusive study of strategic message design and distribution through various media. Students will also become familiar with the history and ethical and legal issues facing professionals in this career field. Graduates of this emphasis are prepared with techniques and tools for entry-level employment in public relations, marketing, and advertising.
Program Admission Requirements:
Academic Good Standing
Program Requirements:
- Students majoring in Journalism are not permitted to apply more than 48 credits with JMS prefix toward meeting the required 120 semester credits for graduation.
- Students taking more than 48 credits in Journalism will need 72 credits outside of Journalism in order to graduate, making the total number of credits need for graduation in excess of 120.
- To graduate with a B.A. in Journalism, all students must receive a minimum grade of "C" (C- is not acceptable) in all courses in the major. In order to take courses that require prerequisites, students must earn a minimum grade of "C" (C- is not acceptable) in all prerequisites.
- Journalism majors may not take the Media Studies minor. Students cannot declare a minor until they have declared a major.
1. Required LAC - 40 credits
2. Required Major - 39 credits
Take all of the following courses:
Remaining Major
Take six additional credits in course(s) with the JMS prefix.
(JMS 492 Internship (1-3) is strongly recommended)
3. Required Minor - 18 credits
4. University-Wide Credits - 23 credits
Complete additional credits to achieve the minimum credits needed for this degree at UNC; for this degree that will typically be 23 credits.