Undergraduate 2019-2020

JMS 345 Introduction to Strategic Communications

Introduction to public relations, marketing and advertising, including theory and history, incorporating hands-on assignments that show how strategic communications works.

Credits

3

Prerequisite

(JMC 100: with minimum grade of C or JMS 100: with minimum grade of C)

Major/Minor Restriction

Include Journalism (and) Media Studies Major(s)/Minor(s)