Undergraduate Catalog 2023-2024

JMS 380 Public Relations Techniques

This is a hands-on course that reviews the tools available for PR practitioners to disseminate their message including media kits, campaigns, PSAs, blogs, podcasts, social media posts and everything else in between all while working with a real-life client to enrich classroom learning.

Credits

3

Prerequisite

(JMS 210 and JMS 345 with a minimum grade of C)