MBA 560 Marketing Management

This course examines concepts involved in planning, implementing and evaluating the marketing strategies of various organizations. Topics include marketing strategy tools, positioning, brands, price, place, promotion, market research, and marketing plan.

Credits

3

Offered

Generally offered Fall, Spring, and/or Summer Annually

Prerequisite

(Concurrent Prerequisite MBA 554 with a minimum grade of C) and (Completion of MBA Foundation Modules)

Class Restriction

Include Senior and Graduate