SPAD 320 Sport Analytics
This course introduces students to the principles and applications of analytics in sport. Emphasis is placed on data-driven decision-making across diverse areas of sport administration, including player performance, team management, operations, valuation, marketing, and fan engagement. Students will gain hands-on experience with analytical tools such as Excel and SPSS, interpret key performance indicators, and be effectively able to communicate findings to various stakeholders. By integrating statistical methods with real-world case studies, students will develop the analytical and critical thinking skills necessary to apply data-driven strategies for competitive and organizational success in sport.
Credits
3Offered
Generally offered Spring Annually