This course will provide students with a broad overview of the history of sport in the United States. Students will discover the traditions, belief systems, and ideas that formed the US sport industry.
This class is designed to provide students with a broad overview of the sport industry. A wide variety of topics including: law, management, economics, and marketing areas are covered.
This class is designed to provide students with knowledge in pertinent managerial aspects of sport. A wide variety of topics including: leadership, employee attitudes, and general management areas are covered.
This course is designed to examine key economic issues that emerge within the sport industry from a global perspective and analyzes the multifaceted relationship between sport and the global economy. Students explore foundational concepts including supply and demand, market structures, pricing strategies, and revenue generation, while also exploring U.S. and international sport markets, transnational labor flows, foreign investment, global media rights, and the impact of mega sporting events such as the Olympics and the FIFA World Cup. The course also addresses emerging areas such as global sport gambling markets and their effects on sport organizations and consumers.
This course introduces students to the principles and applications of analytics in sport. Emphasis is placed on data-driven decision-making across diverse areas of sport administration, including player performance, team management, operations, valuation, marketing, and fan engagement. Students will gain hands-on experience with analytical tools such as Excel and SPSS, interpret key performance indicators, and be effectively able to communicate findings to various stakeholders. By integrating statistical methods with real-world case studies, students will develop the analytical and critical thinking skills necessary to apply data-driven strategies for competitive and organizational success in sport.
This course introduces the comprehensive practices in which sport organizations generate revenues. Through exploring different revenue sources including ticket sales, broadcasting and media, sponsorship, concessions, merchandising, and social media, students will gain solid understanding of how the sport organizations are generating revenues. Trends, issues, and problems influencing the industry regarding revenue generation will also be examined.
Special Notes
SPAD 360 cannot be retaken for credit if
SES 408 “Revenue Generation in Sport" title was taken in Summer 2025 or Summer 2024 or Summer 2023.
This course introduces students to current issues in sport finance and economics. Specific topics that will be covered include accounting, economics, finance, and policy procedures in the sport industry.
This course is designed to provide students information and knowledge on the operation and management of sports facilities and events.
This course will prepare students for their internship and future career in sport. The course is focused on the practical application of content from coursework to the real-world sport industry.
Seminar to explore ethical behavior and leadership principles to refine critical thinking and decision-making skills. Students will examine ethical conduct and contemporary issues in all facets of a sports program.
This course provides the foundation of sales and revenue generation through theoretical fundamentals and practical application of sales while providing students with the essential skills to become successful sales executives in the sport industry.
Exploration of historical and contemporary topics concerning sport in film. Students will be introduced to a variety of sociological, cultural, ethical, and managerial topics as seen through popular and independent films.
Introduce implications of governance and law in sport. Prepares students with the knowledge and the ability to apply legal doctrines to enhance problem solving and prudent management and operational decisions.
This theory course introduces the terminology, concepts and principles of sport marketing, as well as how these concepts are applied in sport delivery organizations.