SPAD 360 Revenue Generation in Sport Industry
This course introduces the comprehensive practices in which sport organizations generate revenues. Through exploring different revenue sources including ticket sales, broadcasting and media, sponsorship, concessions, merchandising, and social media, students will gain solid understanding of how the sport organizations are generating revenues. Trends, issues, and problems influencing the industry regarding revenue generation will also be examined.
Credits
3Offered
Generally offered Summer Annually
Special Notes
SPAD 360 cannot be retaken for credit if
SES 408 “Revenue Generation in Sport" title was taken in Summer 2025 or Summer 2024 or Summer 2023.