Prerequisite: ECON 205 or take concurrently. Juniors or above. This theory course provides understanding of the basic concepts/ terminologies in marketing, as well as an understanding of how these concepts are applied in international and domestic business settings.

Prerequisite: BAMK 360. Business majors only. Juniors or above. This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.

Prerequisite: BAMK 360. Business majors only. Juniors or above. This is an activity course emphasizing both theoretical and practical skills in the personal selling process and the management of a sales force.

Prerequisite: BAMK 360. Business majors only. Juniors or above. An activity course involving study of integrated marketing communications with course components including advertising terminology, management, design, and media selection; personal selling; public relations; sponsorship; sales promotion; and Internet marketing.

Prerequisite: BAMK 360. Business majors only. Juniors or above. An introductory survey course of retail institutions; how they operate and their impact on the marketplace. This course covers both theory and practice.

Prerequisites: BAFN 291 and BAMK 360. BAFN 291 may be taken concurrently. Business majors only. Juniors or above. An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.

Prerequisites: BAMK 360. (BACS 200 is recommended.) Business majors and minors only. Juniors and above. This seminar course explores the topic of e-marketing. The course provides students with an understanding of how the marketing function is adapting to technologies in the 21st Century.