MBA 661 Consumer Behavior
In this class, we discuss why consumers behave the way they do. Using these theories developed primarily in psychology, behavioral economics, and marketing, we will try to predict how consumers will respond in different settings. This course uses readings (both books and articles) to drive insights and generate discussion.
Credits
3
Prerequisite
May concurrently take MBA 654: with minimum grade of C and (MBAM-MBA Foundation Modules: with minimum score of 70)