Graduate 2019-2020

MBA 662 Digital Marketing

The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, content marketing, search engine marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.

Credits

3

Prerequisite

MBA 660: with minimum grade of C

Level Restriction

Include GR