SPAD 520 Revenue Generation in Sport Industry

This course introduces the comprehensive practices in which sport organizations generate revenues. Through exploring different revenue sources including ticket sales, broadcasting and media, sponsorship, concessions, merchandising, and social media, students will gain solid understanding of how the sport organizations are generating revenues. Trends, issues, and problems influencing the industry regarding revenue generation will also be examined.

Credits

3

Offered

Generally offered Spring Annually

Special Notes

SPAD 520 cannot be retaken for credit if SES 694 “Revenue Generation in Sport" title was taken in Spring 2025 or Spring 2024 or Spring 2023.

Mutually Exclusive Course

Credit allowed for only one of these courses: SPAD 520 and SPAD 360

Level Restriction

Include GR