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Graduate Catalog 2023-2024

Business Administration M.B.A. – Marketing Concentration

Program Overview

Kenneth W. Monfort College of Business

Site: Distance-Online
Mode: Online
Start terms: Fall, Spring, Summer

MBA Director & Advisor: Abe Harraf, Ph.D.

Location: Kepner 1090D

Telephone: 970.351.1116

Website: mcb.unco.edu/programs/graduate-programs.aspx

The Master of Business Administration at University of Northern Colorado is designed to prepare the students for managerial positions in for profit, not-for-profit and government settings. The flexibility of the program allows for both part time and full time students to take advantage of the state of the art curriculum under supervision of experienced faculty whose academic and professional experience garnered the prestigious Malcom Baldrige award for the college.

Each course blends theoretical and practical aspect of decision making under varied business conditions enabling students to apply their academic and professional experiences in solving the challenging and ever-changing managerial problems. The program is intended to utilize an integrated approach across functional disciplines equipping students to approach their managerial roles and responsibilities holistically throughout their professional life. The program also provides an opportunity to all qualified students to pursue their graduate business course of study regardless of their undergraduate major.

The program consists of non-credit required modules, core courses, and elective credits that will culminate in a concentration.

MBA Program Learning Goals and Objectives

As part of the Monfort College of Business’ continuous improvement efforts, it has developed the following learning goals and objectives. The outcomes related to these learning goals and objectives are measured and the results are reviewed by faculty. Corrective actions are taken as needed to ensure a superior learning experience for our students.

Learning Goals

Learning Objectives

Demonstrate proficiency with
key business knowledge

Students will be able to integrate knowledge from all business disciplines applying current and emerging business knowledge and technology to make decisions in complex environments, and propose feasible alternatives at a proficient level.

Demonstrate ethical
awareness

Students will demonstrate ethical awareness by employing an ethical framework to identify possible ethical issues or problems and analyze the consequences for various stakeholders.

Demonstrate conceptual
and analytical skills

Students will analyze data and information to identify key problems, generate and evaluate appropriate alternatives to make effective decisions.

Demonstrate effective
communication skills

Students will prepare professional quality written documents on a business topic.

Demonstrate knowledge of
how businesses operate in a
global environment

Students will demonstrate awareness and understanding of the international challenges that encompass cultural, financial, legal, and other international situations.

Admission

General Master's Degree Admission Requirements

Admissions to MBA Program

The MBA program is designed for individuals who have a bachelor's degree from an accredited institution and are interested in obtaining a graduate degree that prepares them for managerial positions in their career. Prospective MBA students should be cognizant of competency requirements with business computer software applications in succeeding in the MBA program. This competency may be demonstrated through a college-level business computer software applications course within the past six years or significant work experience with such business computer software applications.

As well as meeting minimum admissions criteria, the admission process into the MBA program in the Monfort College of Business at the University of Northern Colorado is subject to the approval of the MBA program director and graduate faculty of the program in consultation with the Dean of the Monfort College of Business and the Dean of the Graduate School.

Criteria for Admissions into the MBA Program

To be admitted to the Master of Business Administration Online, you must hold a bachelor's degree with a minimum cumulative GPA of 3.00 or better (on a 4.00 point scale) for the most recent degree earned. Students with a cumulative GPA between 2.5 & 2.99 may be considered with additional requirements (see below). If you have completed a master's degree, or at least 18 credit hours towards a master's degree, the GPA of your master's work will be used. Students who hold a conferred PharmD degree will also be considered for admission.

MBA Online Admission Requirements

To satisfy the requirements for admission students must have earned a bachelor’s degree from a regionally accredited college or university. Applicants who have earned a higher degree from an accredited institution without receiving a bachelor’s degree (i.e., PharmD) may be eligible to apply without the conferral of a bachelor’s degree.

AND one of the following:

  • At least a 3.0 GPA in the most recent degree received with no work experience.
  • A 2.75 to 2.99 GPA in the most recent degree received with at least 3 years professional work experience.
  • A 2.5 to 2.74 GPA in the most recent degree received with at least 6 years professional work experience.

Note: No GMAT is required; however, applicants who fall outside these guidelines will be reviewed by the MBA program director to determine if a passing GMAT score may be required to qualify for admission to the MBA program. These applicants will be notified by the MBA program with the result of that review. 

Transcripts

Request one official transcript from any accredited college or university where a bachelor's degree or higher was earned (if you have earned multiple degrees, bachelor's level or higher, an official transcript is required from each college or university where a degree was conferred). If you received a degree from UNC, you do not need to request a transcript from UNC. The Graduate School & International Admissions Office reserves the right to request that applicants provide official transcripts from other colleges or universities as needed. Applicants who have earned or are directly pursuing a higher degree from an accredited institution without receiving a bachelor's degree (i.e., PharmD) may be eligible to apply to the Graduate School without the conferral of a bachelor's degree.

If an applicant intends to use Veteran's Education Benefits, an official transcript from all colleges or universities attended will be required in order to maintain compliance with Veteran's Affairs policies.

International applicants must meet the English proficiency requirements established by the Graduate School and International Admissions.

Degree Requirements — 36 Credits

MBA Non-Credit Foundation Modules (Students are allowed to take only MBA 654 while they are taking the MBA foundation modules. Successful completion of the MBA foundation modules is a prerequisite for all other courses.)

Required Core — 24 Credit Hours

MBA 605Data Analytics and Visualization

3

MBA 610Managerial Accounting

3

MBA 650Economics of Managerial Decisions

3

MBA 654Ethical Leadership and Organizational Behavior

3

MBA 656Strategic Management

3

MBA 658Advanced International Business

3

MBA 660Marketing Management

3

MBA 670Advanced Financial Management

3

Concentration Courses — 9 Credit Hours

MBA 661Consumer Behavior

3

MBA 662Digital Marketing

3

MBA 663Services Marketing Strategy

3

General Electives — Choose any 3 Credit Hours

MBA 611Fundamentals of Accounting Analytics

3

MBA 612CPA Preparation

3

MBA 613Financial Analytics

3

MBA 614Fraud Analytics

3

MBA 664Project Management Fundamentals

3

MBA 667Six Sigma

3

MBA 668Lean Transformation

3

MBA 669Advanced Supply Chain Management

3

MBA 675Healthcare Systems

3

MBA 676Healthcare by the Numbers

3

MBA 677Managing Qualitative Issues in Healthcare Organizations

3

MBA 681Talent Management

3

MBA 683Compensation, Rewards, and Performance Management

3

MBA 684Managing Organizational Change

3

MBA 695Special Topics in Business

1- 3

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