The economic, social and legal forces shaping media content and function today; overview of media industries and careers.
An introduction to researching, reporting and writing for various media channels, including print, broadcast and online news; public relations; and advertising. Attention paid to the importance of the First Amendment.
Learn how to combine text, images and audio for publication in print and online. Emphasis on online and social media.
This course will instruct students on best practices, ethical considerations and efficient storytelling leveraging digital social media platforms such as Twitter, TikTok, Facebook, Snapchat and others. Students will learn to navigate these spaces and develop storytelling tactics purposefully tailored for the different "flavors" of social media platforms.
Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.
Students will develop successful visual storytelling skills to prepare them for careers in broadcast television, post production house and digital publications. Students will produce electric news gathering style news packages, increase their speed in video editing, and understand how to script news packages, develop active voice writing skills.
How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
This course provides a foundational understanding of public relations with a focus on the creation, dissemination and measurement of strategic messages. Topics examined include social corporate responsibility, crisis management, media management and social media. The course also explores the variety of PR career paths.
Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.
Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
This is a hands-on course that reviews the tools available for PR practitioners to disseminate their message including media kits, campaigns, PSAs, blogs, podcasts, social media posts and everything else in between all while working with a real-life client to enrich classroom learning.
(
JMS 210 with a minimum grade of C) and (
JMS 345 or JMC 345 with a minimum grade of C)
A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
(
JMS 345 or JMC 345 with a minimum grade of C)
Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
(
JMS 210 with a minimum grade of C) and (
JMS 345 or JMC 345 with a minimum grade of C)
The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.
Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.
Incorporate advanced discipline-specific skills working for UNC student-run media.
(
JMS 342 or JMS 351 with a minimum grade of C)
Advanced reporting and writing for print, broadcast and online news. Emphasis on beat coverage, in-depth feature stories and opinion writing.
This course is dedicated to exploring social technologies that are influencing business, media, marketing, public relations and advertising practices as well as research practices. With hands-on application as the course delivery method, this course acquaints you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. The current social media job landscape and potential employment opportunities for the future are examined.
This course introduces students to journalistic-based narrative nonfiction storytelling. The emphasis will be on quality and compelling storytelling for both web and television/film festival audiences. The course covers, in depth, the production (pre & post) involved in developing long-form video storytelling.
Special Notes
Consent of Instructor
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.)
Special Notes
Maximum concurrent enrollment is two times.
Employ skills learned in previous JMS courses to produce a weekly online news magazine combining print, video, audio, photographs, interactive graphics, and social media.
Examine policies, procedures, and responsibilities within media industries today.
This course brings together all learning concepts from JMS classes, specifically PR classes to give students hands-on professional experience developing comprehensive PR campaigns for actual clients and planning and executing a community event.
Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.
Critically evaluate television's performance as an informative, persuasive entertaining, socializing, and culture-transmitting medium.
Supervised work experience in a professional media organization appropriate for the discipline.
(
JMS 342 or JMS 351 with a minimum grade of C)
Current issues or problems in journalism and media studies.
Current and perennial ethical and legal issues in journalism and media studies that affect journalists, media management and the public.