Intermediate reporting and writing for print, broadcast and online news. Focus on publication of stories on government and current issue coverage.
Students will develop successful visual storytelling skills to prepare them for careers in broadcast television, post production house and digital publications. Students will produce electric news gathering style news packages, increase their speed in video editing, and understand how to script news packages, develop active voice writing skills.
How to report and write about sports. Emphasis on what constitutes sports news and both the uniqueness of sports journalism and how it is similar to other beats.
Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.
This course provides a foundational understanding of public relations with a focus on the creation, dissemination and measurement of strategic messages. Topics examined include social corporate responsibility, crisis management, media management and social media. The course also explores the variety of PR career paths.
Learn how to present stories and graphics that are factual, clear and appealing and that follow the guidelines of journalistic style and integrity. Focus on copy editing and graphic design.
Develop skills needed for writing articles geared toward specialized audiences; examine current issues in magazine publishing; explore rights and responsibilities of the magazine writer.
This is a hands-on course that reviews the tools available for PR practitioners to disseminate their message including media kits, campaigns, PSAs, blogs, podcasts, social media posts and everything else in between all while working with a real-life client to enrich classroom learning.
(
JMS 210 with a minimum grade of C) and (
JMS 345 or JMC 345 with a minimum grade of C)
A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.
(
JMS 345 or JMC 345 with a minimum grade of C)
Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.
(
JMS 210 with a minimum grade of C) and (
JMS 345 or JMC 345 with a minimum grade of C)
The effects and roles of media content and media industries in contemporary society, the current state of media effects theory and research.
Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mass-mediated communications.