Undergraduate Catalog 2022-2023

Kenneth W. Monfort College of Business

Department of Marketing

BAMK 360 Marketing

This theory course provides understanding of the basic concepts/ terminologies in marketing, as well as an understanding of how these concepts are applied in international and domestic business settings.
3

Prerequisites

45.0 credits required

Course Fee

Differential Tuition Required

BAMK 361 Consumer Behavior

This theory course examines various theories of consumer behavior and the decision making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 364 Selling and Sales Management

This is an activity course emphasizing both theoretical and practical skills in the personal selling process and the management of a sales force.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 365 Advertising and Promotion

An activity course involving study of integrated marketing communications with course components including advertising terminology, management, design, and media selection; personal selling; public relations; sponsorship; sales promotion; and Internet marketing.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 366 Retailing

An introductory survey course of retail institutions; how they operate and their impact on the marketplace. This course covers both theory and practice.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 368 Marketing Analysis and Research

An activity course involving practical experience in planning a research investigation, designing questionnaires, sampling, interpreting results and preparing a research report. Emphasis on product, advertising, sales and motivational research.
3

Prerequisites

(BAMK 360 with a minimum grade of C-) and (Concurrent Prerequisite STAT 150 with a minimum grade of D-)

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 371 Digital Marketing

The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 407 Small Business Counseling

A seminar course which applies theories learned in all business majors to actual small businesses.
3

Mutually Exclusive Course

Credit allowed for only one of these courses: BAMK 407 and BAMG 407

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 422 Directed Studies

Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Letter Graded.
1- 3

Prerequisites

BAMK 360 with a minimum grade of C-

Special Notes

Maximum concurrent enrollment is two times.

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Senior

Course Attribute

Variable Title Course

Repeatable Status

Course is repeatable with no limitations

Course Fee

Differential Tuition Required

BAMK 444 Web and Digital Ad Analytics

A digital marketing course designed to introduce students to Web and Ad analytics platforms and other tools that enable the acquisition, analysis, and display of consumer traffic to e-commerce and content websites. Students will be introduced to key performance indicators (KPIs) for websites and digital advertising. They will also work with web analytics software, data visualization software, and search and display advertising software. 

3

Prerequisites

BAMK 360 with a minimum grade of C-

Special Notes

BAMK 444 cannot be retaken for credit if BAMK 494 “Google Analy & Web Traf Acquis” title was taken in Fall 2020 or Fall 2021.

Offered

Generally offered Fall Annually

Mutually Exclusive Course

Credit allowed for only one of these courses: BAMK 444 and BAMK 494

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 461 Advertising Campaigns

An interdisciplinary activity course where students receive realistic experience in campaign planning. Assume the identity of an advertising agency responsible for the preparation of a complete marketing communications program.
3

Prerequisites

BAMK 365 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 464 Global Marketing Strategies

A seminar of institutions, functions, policies and practices in international markets. Global multinational aspects of business enterprises and their effects on marketing problems and management are analyzed.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 468 Business-to-Business Marketing

A course in theoretical and practical aspects of marketing goods and services to business. Emphasizes analysis and segmentation of business markets and development of marketing mixes to serve those markets.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 469 Supply Chain Management

An activity seminar course designed to explore the techniques utilized by marketing oriented distribution managers within the worldwide logistics process. Computer simulation and/or case analysis may be used.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 478 Social Media Marketing

This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.
3

Prerequisites

BAMK 360 with a minimum grade of C-

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 490 Marketing Strategies

This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.
3

Prerequisites

(BAFN 370 and BAMK 361 with a minimum grade of C-)

Major/Minor Restriction

Include Marketing Concentration(s)

Class Restriction

Include Senior

Course Fee

Differential Tuition Required

BAMK 492 Internship in Marketing

This course gives the student practical experience and opportunities to apply theory from academic marketing courses. S/U graded.
3

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required

BAMK 494 Seminar in Digital Marketing

This seminar course focus on current topics in digital marketing not covered in existing departmental offerings.

3

Prerequisites

BAMK 360 with a minimum grade of C-

Offered

Generally offered Fall and/or Spring Annually

Course Attribute

Variable Title Course

Repeatable Status

ST - Repeatable under different subtitles and course is repeatable with a maximum of 9 credit hours

Course Fee

Differential Tuition Required

BAMK 495 Special Topics in Marketing

This seminar course explores various advanced marketing topics. The course is offered as needed. S/U or letter graded.
1- 3

Major/Minor Restriction

Include Business Administration Major(s)

Class Restriction

Include Junior and Senior

Course Attribute

Variable Title Course

Repeatable Status

ST - Repeatable under different subtitles with no limits on the number of times it can be repeated

Course Fee

Differential Tuition Required