A seminar course which applies theories learned in all business majors to actual small businesses.
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Letter Graded.
Special Notes
Maximum concurrent enrollment is two times.
A digital marketing course designed to introduce students to Web and Ad analytics platforms and other tools that enable the acquisition, analysis, and display of consumer traffic to e-commerce and content websites. Students will be introduced to key performance indicators (KPIs) for websites and digital advertising. They will also work with web analytics software, data visualization software, and search and display advertising software.
Special Notes
BAMK 444 cannot be retaken for credit if
BAMK 494 “Google Analy & Web Traf Acquis” title was taken in Fall 2020 or Fall 2021.
An interdisciplinary activity course where students receive realistic experience in campaign planning. Assume the identity of an advertising agency responsible for the preparation of a complete marketing communications program.
A seminar of institutions, functions, policies and practices in international markets. Global multinational aspects of business enterprises and their effects on marketing problems and management are analyzed.
A course in theoretical and practical aspects of marketing goods and services to business. Emphasizes analysis and segmentation of business markets and development of marketing mixes to serve those markets.
An activity seminar course designed to explore the techniques utilized by marketing oriented distribution managers within the worldwide logistics process. Computer simulation and/or case analysis may be used.
This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.
This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.
This course gives the student practical experience and opportunities to apply theory from academic marketing courses. S/U graded.
This seminar course focus on current topics in digital marketing not covered in existing departmental offerings.
This seminar course explores various advanced marketing topics. The course is offered as needed. S/U or letter graded.