Digital Marketing Certificate

Program Overview

Kenneth W. Monfort College of Business

This four course Digital Marketing certificate program is for students interested in acquiring the latest knowledge, skills, and tools in areas of digital marketing such as e-commerce, user experience, design, basic web development, social media management, digital advertising, search engine marketing, and content creation.

Certificate Requirements — 12 credits

Required Courses — 6 credits

BAMK 360	Marketing	3
BAMK 371	Digital Marketing	3

Electives — 6 credits

Select any two courses.

ART 469	Interactive Design	3
	or
ART 473	Brand Identity Design	3

BACS 200	Web Design and Development for Small Business	3
BACS 383	Designing User Experiences	3
BAMK 365	Advertising and Promotion	3
BAMK 366	Omni Channel Retail	3
BAMK 444	Web and Digital Ad Analytics	3

BAMK 478	Social Media Marketing	3
	or
JMS 415	Social Media Campaigns	3
BAMK 494	Seminar in Digital Marketing	3

Take either ART 469 or ART 473, not both.

Take either BAMK 478 or JMS 415, not both.

BAMK 494 may be repeatable under different subtitles up to 6 credit hours.

Program Notes

Students may transfer a maximum of 3 semester credits toward the certificate from other institutions.

Students must receive a "C-" or better in each course.