Professional Selling and Customer Relationship Management Certificate

Program Overview

Kenneth W. Monfort College of Business

The Professional Selling and Customer Relationship Management Certificate is focused on developing strong sales skills and deep product knowledge within a core business discipline. The combination of strong job growth, high demand for individuals with technical sales expertise, and competitive salaries makes this a highly promising career path for ambitious graduates, and students who complete the certificate will be well-prepared to enter this field.

Certificate Requirements — 12 Credits

Required Courses — 9 credits

BAMK 360	Marketing	3
BAMK 364	Selling and Sales Management	3
BAMK 471	Customer Relationship Management (CRM)	3

Electives — 3 credits

Select one course:

BAMK 365	Integrated Marketing Communications	3
BAMK 366	Omni Channel Retail	3
BAMK 468	Business-to-Business Marketing	3

Note: Students must have completed 45 credits prior to enrolling in BAMK 360. BAMK 360 serves as a prerequisite for BAMK 364, BAMK 365, BAMK 366, BAMK 468, and BAMK 471.