BAMK 444 Web and Digital Ad Analytics

A digital marketing course designed to introduce students to Web and Ad analytics platforms and other tools that enable the acquisition, analysis, and display of consumer traffic to e-commerce and content websites. Students will be introduced to key performance indicators (KPIs) for websites and digital advertising. They will also work with web analytics software, data visualization software, and search and display advertising software.

Credits

Offered

Generally offered Fall Annually

Prerequisite

BAMK 360 with a minimum grade of C-

Special Notes

BAMK 444 cannot be retaken for credit if BAMK 494 “Google Analy & Web Traf Acquis” title was taken in Fall 2020 or Fall 2021.

Mutually Exclusive Course

Credit allowed for only one of these courses: BAMK 444 and BAMK 494

Class Restriction

Include Junior and Senior

Course Fee

Differential Tuition Required