This course introduces the comprehensive practices in which sport organizations generate revenues. Through exploring different revenue sources including ticket sales, broadcasting and media, sponsorship, concessions, merchandising, and social media, students will gain solid understanding of how the sport organizations are generating revenues. Trends, issues, and problems influencing the industry regarding revenue generation will also be examined.
Special Notes
SPAD 520 cannot be retaken for credit if
SES 694 “Revenue Generation in Sport" title was taken in Spring 2025 or Spring 2024 or Spring 2023.
This course provides the foundation of sales and revenue generation through theoretical fundamentals and practical application of sales while providing students with the essential skills to become successful sales executives in the sport industry.
An exploration of major issues, ethical theories, moral reasoning and their impact on the operation of programs in sport, physical education, fitness, athletics and recreation.
This class is meant to provide students with a description of theories and practices that are relevant to sport organizations and their employees-including environmental, macro, and micro concerns.
Develop skill and understanding in the marketing process relating to the sport industry, athletics and commercial sport operations. Primary focus: application of marketing principles to specific sport scenarios.
Develop an understanding of and skill in financial resource management for the operation of programs in sport, physical education, fitness, athletics and recreation.
Identification and examination of the contemporary issues and problems in sport in American higher education, their historical foundation, and propose methods for their resolution.
This class will explore current problems, trends, and research in the field of Fundraising and Development. This class will provide students the opportunity to gain experience in the fundraising industry.
This course is designed to provide students information and knowledge on the operation and management of sports facilities and events.
Presentation of principles, standards and guidelines in sport public relations and information systems involved in sport information management.
Study the law and implications relative to physical education and sport. Emphasis on legal theory and responsibilities and risk management.
This seminar is designed to provide students with an advanced overview of research methods and techniques that are used in the sport setting.
Doctoral students gain comprehensive knowledge by conducting experimental design research, critiquing academic research, having discussions to gain insights into the research process, and learn expectations of market research in the domain of sport administration.
Doctoral students will undertake an in-depth study of current topics, and research, related to being a sport administration professor in higher education in America.
This seminar is designed to provide students with a deep understanding of organizational behavior theories that are used in the sport setting.
This seminar is designed to improve students' synthesis of theory into academic writing. Additionally, broad organizational concepts will be utilized as a theoretical background for writing exercises.
This seminar is designed to provide students with a deep understanding of sport finance theories that are used in the sport setting.
This course is designed for doctoral students in sport administration. The objective of the course is to provide students with a research background in Sport Consumer Behavior.