This course introduces the comprehensive practices in which sport organizations generate revenues. Through exploring different revenue sources including ticket sales, broadcasting and media, sponsorship, concessions, merchandising, and social media, students will gain solid understanding of how the sport organizations are generating revenues. Trends, issues, and problems influencing the industry regarding revenue generation will also be examined.
Special Notes
SPAD 520 cannot be retaken for credit if
SES 694 “Revenue Generation in Sport" title was taken in Spring 2025 or Spring 2024 or Spring 2023.
This course provides the foundation of sales and revenue generation through theoretical fundamentals and practical application of sales while providing students with the essential skills to become successful sales executives in the sport industry.
An exploration of major issues, ethical theories, moral reasoning and their impact on the operation of programs in sport, physical education, fitness, athletics and recreation.
This class is meant to provide students with a description of theories and practices that are relevant to sport organizations and their employees-including environmental, macro, and micro concerns.
Develop skill and understanding in the marketing process relating to the sport industry, athletics and commercial sport operations. Primary focus: application of marketing principles to specific sport scenarios.