A seminar course which applies theories learned in all business majors to actual small businesses.
Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Letter Graded.
Special Notes
Maximum concurrent enrollment is two times.
A digital marketing course designed to introduce students to Web and Ad analytics platforms and other tools that enable the acquisition, analysis, and display of consumer traffic to e-commerce and content websites. Students will be introduced to key performance indicators (KPIs) for websites and digital advertising. They will also work with web analytics software, data visualization software, and search and display advertising software.
Special Notes
BAMK 444 cannot be retaken for credit if
BAMK 494 “Google Analy & Web Traf Acquis” title was taken in Fall 2020 or Fall 2021.
An interdisciplinary activity course where students receive realistic experience in campaign planning. Assume the identity of an advertising agency responsible for the preparation of a complete marketing communications program.
A seminar of institutions, functions, policies and practices in international markets. Global multinational aspects of business enterprises and their effects on marketing problems and management are analyzed.
A course in theoretical and practical aspects of marketing goods and services to business. Emphasizes analysis and segmentation of business markets and development of marketing mixes to serve those markets.
An activity seminar course designed to explore the techniques utilized by marketing oriented distribution managers within the worldwide logistics process. Computer simulation and/or case analysis may be used.
This course provides an overview of Customer Relationship Management (CRM) systems and their role in modern marketing strategies. Topics include the integration of technology with marketing, the use of CRM tools for data analytics, and the impact of CRM on customer experience. The course will cover hands-on experience with industry-standard CRM tools like HubSpot and Salesforce, as well as the analysis of CRM strategies in both B2B and B2C contexts.
This course is an overview of social media marketing planning and strategies and its integration with traditional methods of marketing. It includes real-world, real-time experience with social media/networking with use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.
This course explores the dynamic intersection of technology and marketing, equipping students with essential skills and insights to navigate the digital landscape of modern marketing practices. Through a hands-on, experiential approach, students will delve into emerging technologies, understanding how these innovations reshape consumer experiences, product development, and marketing strategies.
Special Notes
BAMK 486 cannot be retaken for credit if
BAMK 494 "Technology in Marketing" title was taken in Spring 2024 or Spring 2025.
This course introduces students to the fundamental principles and practices of mobile marketing. It explores the unique characteristics, opportunities, and challenges associated with mobile devices as a marketing platform. Students will develop a comprehensive understanding of mobile marketing strategies, tactics, and technologies (e.g., AR, geolocation, biometrics), and how they can be applied to engage and influence target audiences effectively. Considerations will also be given to the emerging ethical questions (e.g., consumer privacy, responsible use of mobile technology) in this area.
Special Notes
BAMK 487 cannot be retaken for credit if
BAMK 494 Seminar in Digital Marketing "Mobile Marketing Strategies" title was taken in Spring 2024 or Spring 2025.
This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.
This course gives the student practical experience and opportunities to apply theory from academic marketing courses. S/U graded.
This seminar course focus on current topics in digital marketing not covered in existing departmental offerings.
This seminar course explores various advanced marketing topics. The course is offered as needed. S/U or letter graded.