BAMK 487 Mobile Marketing Strategies
This course introduces students to the fundamental principles and practices of mobile marketing. It explores the unique characteristics, opportunities, and challenges associated with mobile devices as a marketing platform. Students will develop a comprehensive understanding of mobile marketing strategies, tactics, and technologies (e.g., AR, geolocation, biometrics), and how they can be applied to engage and influence target audiences effectively. Considerations will also be given to the emerging ethical questions (e.g., consumer privacy, responsible use of mobile technology) in this area.
Credits
3Offered
Generally offered Spring Annually
Prerequisite
BAMK 360 with a minimum grade of C-
Special Notes
BAMK 487 cannot be retaken for credit if
BAMK 494 Seminar in Digital Marketing "Mobile Marketing Strategies" title was taken in Spring 2024 or Spring 2025.